Plain and simple – the absolute best way to get prospective tenants interested in your Winter Park Rental Home is to take quality, useful pictures to post in your internet ads. Exterior photos of rental houses are the cornerstone of good marketing. If you’ve ever bought or rented a home before you’ve probably noticed the large variation in picture quality relating to listing advertisements. How, you may ask, do some agents and property managers take amazing, even artistic, photos while others appear to be taken out of focus with a disposable camera and hastily thrown online? What separates good photos from bad ones, and how do you make sure that you take good ones?
We will write about house photography often on the Central Florida Property Management blog so make sure to save us to your RSS feed for regular updates. For this post, we will focus solely on exterior photos of rental houses, and specifically on getting the exterior in the right condition to be photographed.
Exterior photos are arguably the most important. Much like people do not want to drive a car that they don’t think looks good (talk to Pontiac about the sales of their Aztek), people don’t want to live in a house that they don’t find visually appealing. The purpose of taking pictures is to try to get people to come see the house in person. If the picture of the house makes it look unappealing, fewer people will choose to look at or even consider living in it. That’s not what you want.